![]() We’re targeting to make the wheel as usable as possible. We’re not always trying to reinvent the wheel when picking colors. It’s actually pretty easy, if you’re looking in the right places.Īt My Brother Darryl, we start by looking on Dribbble, Pinterest, WebGradients and Instagram, creating moodboards before starting any web design work. You need to actively find design inspiration! I mentioned earlier that it is fruitless to wait around for inspiration to smack you in the forehead. They’re generally small differences, but a few colors or color combinations can create a completely different interpretation when designing for multiple regions. ![]() Yet in Japan, it is associated with the sun (“land of the rising sun”), happiness and joy, strength, self sacrifice, and passion. Red, however, in North America is associated with error, failure, to stop, and passion. Because of this it is important to research the region and culture you are developing the color scheme for.įor example, the color green is almost globally accepted as a signal to proceed, success, a form of verification. No matter where you are on the globe many colors have a universal meaning, others can mean different things depending on culture and location. Having worked with a variety of client in numerous locations, we quickly began to realize users respond differently to color schemes depending on where they are from. Identify your usersĬolor is almost considered a universal language. Don’t sit around waiting for you brain to fill with a random inspiration of the perfect color scheme, that doesn’t pay well.ĭeveloping a system to create amazing color schemes is much more effective.Ĭongratulations, you’ve just completed the first of the four steps. Take the answers to these questions as a rough framework for your website’s color selection process. It’s easy to establish your design’s purpose by asking yourself three simple questions and writing the answers down (you’ll want to return to them later). Then why would you start creating color schemes without knowing the purpose? Would you start wireframing without first establishing the purpose? No. We’ve all experienced what happens when features are added to a site without purpose… I’ve created a quick guide for creating color schemes that not only look good, but enable first-time users to understand your designs more easily. Your main goal when picking colors should always be to increase the usability and accessibility of your web design. Color may be a web designer’s most powerful tool in their belt. No matter how beautiful your color scheme is, if people can’t figure out how to navigate your website’s design, it won’t really matter.Īnyone can pick great colors that go together, guiding users through a new experience with those colors, that is art.
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